Pakistan Advertisers Society announces the first-ever Simorgh Award winner 2023. Simorgh Award is a brand new initiative of PAS that celebrates the efforts of young marketers and advertising professional under the age of 30 years who have raised the bar with their resilient attitude and inspired their peers to follow the path of passion and excellence. The jury session was held on the 15th of September 2023.

Submissions were received from brands like L’Oreal, Philip Morris International, Unilever Pakistan, Bank Alfalah, Asian Consumer (Dabur), and EBM. Young advertising professionals from agencies like Symmetry Group, Digitz Digitas, Synite Digital, and Adcom also participated.

The jury panel was comprised of top-tier industry professionals and veterans. Former State Minister and Chairman of PAS, Tariq Ikram, Managing Director-Mindshare, Amna Khatib-Paracha, Chief Executive Officer- Green Man’s Ark, Adnan Syed, Former Chief Commercial Officer- National Foods, Aejaz Basrai, and General Manager-Upfield, Fariyha Subhani added a lot of value and depth to the whole process.

After reviewing all the forms thoroughly and with careful deliberation, the jury picked one winner, Zoha Akhtar, Assistant Brand Manager-Unilever Pakistan. Zoha Akhtar, at such a tender age has achieved many accolades for her contribution to her organization. With her never give up attitude, she is on her way to become one of the future leaders of our industry.