The Pakistan Advertisers Society proudly marked the second chapter of the Simorgh Award in 2024.

This year’s call for entries attracted impressive submissions from leading brands including Nestlé, Unilever, EBM, Samsung, Telenor and Indus Motor Company, as well as from talented professionals in agencies such as Synite Digital, Starcom, Brainchild, Grey Pakistan, and Mindshare-GroupM. Each entry reflected dedication, creativity, and a strong commitment to the craft.

A distinguished jury comprising Sarfaraz Rehman, Kahkashan Sayied, Agha Zohaib, Adnan Syed, and Aly Mustansir brought expertise and insight to the evaluation process. After careful consideration, two professionals were selected as the 2024 Simorgh Award winners: Hina Farooqui from EBM and Hasan Adil from GroupM.

Both winners have made significant contributions early in their careers, earning recognition for their achievements as well as their passion and determination. Their success serves as an inspiration for the next generation, showing that with vision, resilience, and dedication, the future of the industry holds great promise.